Scrip is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Bayer

This article was originally published in The Tan Sheet

Executive Summary

TV commercial highlighting the cherry flavor of new Alka-Seltzer Plus Children's Cold Medicine began airing Sept. 29 during the syndicated daytime talk show "Sally." The 30-second spot features three mothers whose children enjoy the product's bubbly, cherry taste. "It's medicine that works," one mother says, and her son responds, "Are you sure this is medicine?" Another child adds: "It's just what the Mom ordered." Bayer began shipping the product in August (1"The Tan Sheet, Aug. 12, In Brief). Separately, Bayer and Colgate-Palmolive announce a promotional bonus pack of 100-count Aleve tablets or caplets or 80-count gelcaps and a .75 oz. tube of Colgate Total Fresh Stripe toothpaste. Running from Sept. 20 through Nov. 12, the promotion emphasizes the 12-hour effectiveness of both products

You may also be interested in...



Vitaplanet.com Health, Wellness E-Commerce Web Site Debuts

Kaire Holdings introduced the Vitaplanet.com e-commerce Internet site featuring 19 herb and nutrition products May 24. Kaire plans to expand the site to include 50 to 60 skin and body care products in the next few weeks, and a "licensed drug store with pharmacy" in the summer. The online drug store will offer 300 to 400 Rx SKUs and about 4,000 OTC SKUs as well as personal care items, many of which will be sold at discount prices.

People In Brief

Perrigo promotes in pricing, planning

In Brief

Combe sells most of its OTC brands

Topics

UsernamePublicRestriction

Register

PS090377

Ask The Analyst

Please Note: Click here for more information on the Ask the Analyst service.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel