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Warner-Lambert supporting Halls Zinc Defense lozenges with $5 mil. ad spending.

This article was originally published in The Tan Sheet

Executive Summary

WARNER-LAMBERT SUPPORTING HALLS ZINC DEFENSE LAUNCH WITH $5 MIL. dedicated advertising spending for the zinc acetate lozenges. Launching in Sept., Halls Zinc Defense in two flavors -- cherry and mint -- is "high in ionized zinc," "great tasting," "soothes throats," and "supports your natural resistance system," according to product packaging. The "cold season dietary supplement" brings the Halls name into the "neutraceuticals" category.

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