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CCA Industries Plus + White Shades Whiter at-home bleaching gel/toothpaste rolling out.

This article was originally published in The Tan Sheet

Executive Summary

CCA INDUSTRIES PLUS + WHITE SHADES WHITER BLEACHING GEL whitens teeth "in one week" when using the peroxide bleaching gel and toothpaste combination product every day, the East Rutherford, N.J.-based company claims. Although results appear after the first week of use, to achieve the "shades whiter" results the at-home gel kit should be used for four weeks, CCA Industries said. The kit, which contains four tubes of the bleaching gel/toothpaste is rolling out to food, drug and mass merchandise outlets nationwide this month.
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