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Pharmanex Cholestin cholesterol lowering agent breaks major ad campaign.

This article was originally published in The Tan Sheet

Executive Summary

PHARMANEX CHOLESTIN DIETARY SUPPLEMENT CHOLESTEROL-REDUCTION DATA include 17 Chinese clinical trials involving a total of nearly 900 patients, according to the Simi Valley, Calif.-based company. Pharmanex characterized three of the trials as "major," of which two are published studies. Cholestin is on-counter at Wal-Mart, Kmart, Target, Walgreens, CVS, Rite Aid, Osco/Sav-On and Eckerd Drug. Pharmanex described the product as a "natural dietary supplement shown to reduce total serum cholesterol levels by 25-40 points on average."
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