Scrip is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Gum Tech $3.5 mil. ad campaign will support launch of four products.

This article was originally published in The Tan Sheet

Executive Summary

GUM TECH $3.5 MIL. AD CAMPAIGN SUPPORTING FOUR NEW PRODUCTS will be funded through an agreement with New York City-based Active Media Services, whereby obsolete inventory will be purchased by Active Media in exchange for $3.5 mil. in advertising credits, Gum Tech announced March 20. Active Media's parent company, Active International, is using the credit to purchase advertising time for Gum Tech. Active Media will, in turn, sell the obsolete inventory (in discontinued packaging) it receives through the agreement.





Ask The Analyst

Please Note: Click here for more information on the Ask the Analyst service.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts