Kineret To Be Promoted To Rheumatologists By 35-Rep NPS Force
This article was originally published in The Pink Sheet Daily
Executive Summary
NPS expects the deal will pave the way for the possible 2005 launch of its osteoporosis agent Preos. Kineret sales have dropped since Amgen stopped promoting it in 2003.
You may also be interested in...
Barr’s Expanded Thalidomide ANDA Could Increase Likelihood Of A Marketed Generic
Amended application includes 50 mg and 100 mg dosage forms, which are used in multiple myeloma.
User Fee Deal For Ad Review Funds Stems From PhRMA DTC Principles
A draft agreement between industry and FDA that would assess user fees for "advisory review" of broadcast direct-to-consumer ads prior to initial public dissemination had its genesis in the Pharmaceutical Research & Manufacturers of America's DTC guiding principles
Sepracor Lunesta Ads Are Top At Brand Recognition, IAG Research Finds
Sepracor's television ads for its sleep aid Lunesta create brand recognition better than other new prescription drug direct-to-consumer ads, according to an analysis performed by IAG Research