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U.K. drug approval secret is out

Executive Summary

Advertisements for medicines in U.K. will be able to describe the product as Medicines and Healthcare products Regulatory Agency "approved" following incorporation of European Directive 2001/83/EC into U.K. legislation in October 2005. Under current U.K. regulation, an advertisement "should not refer to the fact that a medicine is licensed, either directly or indirectly," MHRA's updated 1"Blue Guide" on advertising and promotion of medicines in the U.K. states...





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