The Importance of Local Market Analysis To Sales & Marketing
Executive Summary
The emergence of large, consolidated hospital alliance and integrated delivery networks seems to confirm the impression that health care marketing is now best done on a national scope. But relevant trends play out differently in local markets, and effective sales and marketing strategies must themselves be locally-focused, taking a more traditional approach in some, a more radical approach in others.
You may also be interested in...
Pharma Can Pursue Claims Against Providers For 340B Duplicate Discounts In Medicaid Managed Care, HRSA Says
The statement, which is part of a final rule on the 340B administrative dispute resolution process, could facilitate manufacturer efforts to seek repayments from hospitals in such cases.
The Aspirin Test For AI?
US FDA Commissioner Robert Califf tells Congress that regulators don’t have to know how artificial intelligence works in medicine, but must make very sure it actually does work.
Mary Beth Clarke, CDER Exec Programs Office Director And Generic User Fee Shepherd, Will Retire
Clarke helped launch GDUFA I and negotiate GDUFA II, chaired the CDER Executive Committee and oversaw many other programs in the US FDA’s drugs center.